Advertising watchdog rules fake autism ‘cure’ adverts must stop.

Advertising watchdog the Advertising Standards Authority (ASA) has ordered 150 homeopaths operating in the UK to stop claiming they can cure autism.3 min


Five of them face prosecution for advertising a treatment called Cease therapy, which has no scientific basis and is potentially seriously harmful.

CEASE Therapy

The National Autistic Society, the UK national charity for the advocacy of people with an Autism Spectrum Condition says autism is part of who people are and it is wrong to claim that it can be cured.

The Society of Homeopaths said the therapy may now be renamed. Which in my opinion is a disgrace, they should be banning the treatment all together, much as it should be completely banned for any practitioner of any kind to try and ‘treat homosexuality’. Autism is part of who I & millions of people like me are.

‘Cease’ stands for the Complete Elimination of Autism Spectrum Expression. I am sorry but you want to completely eliminate the very fabric of what makes me, me?! I don’t think so! Not only is it scientifically impossible, but it’s also completely immoral in my opinion. It’s defined as a form of homoeopathy, based on the idea that toxins in the environment and vaccines may cause autism. Again this concept that this is what ’causes’ autism is completely unfounded in any kind of fact or logic.

Therapists claim they can ‘cure’ autism by removing these ‘harmful’ substances with homeopathic remedies and dietary supplements.

But there is no scientific evidence for any link between vaccines and autism, and experts say Cease therapy is actually potentially harmful to those who are subjected to it!

‘Really harmful’

Prof Nicola Martin, from London South Bank University, advised the Westminster Commission on autism and said Cease therapy was “based on no scientific foundation whatsoever”.

“It talks about curing autism; autism is not a disease and not something which needs to be cured.” I mean in my case I needed some therapy to help me understand my own feelings and identity but that was to help me understand things, not change them in any way shape or form. Don’t get me wrong here, I am all about supporting and advising people with Autism but to try and change us? My main question is, who is this benefiting other than the people charging for a treatment which could hurt the person with autism?

She went on to say “Psychologically it’s really harmful to give parents the idea that the way to love and nurture their autistic child is to try and cure their autism.”

Cease therapists recommend giving autistic children four to five times more zinc than is recommended by the Department of Health and 200 times more vitamin C, even though large quantities of vitamin C can cause diarrhoea and vomiting & Large quantities of Zinc are linked with issues to do with good bone development.

Emma Dalmayne, campaigner against harmful interventions for autism, has been campaigning for five years for legislation against fake cures for autism.

“As an autistic adult, it disgusts me that these charlatans are taking advantage of parents,” she said.

“There needs to be legislation to stop these snake oil salesmen.”

The ASA’s investigation found that 150 Cease therapists breached advertising guidelines that adverts must not falsely claim a product is able to cure an illness or dysfunction.

The ASA wrote to all of them ordering them to stop making claims they can cure autism. Hopefully, this ASA ruling will open some more eyes and will encourage people to ask questions first before seeking so-called ‘treatments’ for these things. I certainly find that now I know who I am and how I work. I do not see myself needing further treatment.

I almost feel as though this is designed to help Neurotypical people who clearly don’t fully understand the beauty of Autism & the great advantages it can give people with a more Neurodiverse brain.

Further sanctions being imposed

The ASA’s chief executive, Guy Parker, told BBC Radio 4’s You and Yours that they were concerned about misleading and potentially harmful claims on therapists’ websites.

“We sent out enforcement notices to 150 Cease therapists operating in the UK. We have set out very clearly that they must not make either direct or implied claims in their ads including on their own websites that their therapy can either treat or cure autism.”

“Those failing to get their houses in order will be targeted with further sanctions.”

The National Autistic Society said it was pleased that the ASA is taking action against what it called “the bogus claims by people pedalling Cease therapy”.

Carol Povey, director of the National Autistic Society’s Centre for Autism, said: “Autism is lifelong. It’s not a disease or an illness. And many autistic people feel that their autism is a core part of their identity.

“It is deeply offensive for anyone to claim that unproven and even harmful therapies and products can ‘cure’ autism – and particularly appalling where people target vulnerable families.”

The Society of Homeopaths said that some of the terminology surrounding Cease has been misleading and it would take steps to avoid unsubstantiated claims being made.

Do you think that Cease & treatments like it should be out right banned and replaced with medically proven support like speech therapy, psychotherapy & social therapy? Have you ever been ‘treated’ for autism in an unconventional or controversial way? I’d love to hear your stories! Drop them in the comments below or on Facebook or twitter!

Until next time,
Stay Aut-some!


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